Snackbowl Integrated Campaign
We created an integrated promotion for Diamond Foods across its snack portfolio called The Pro Football Hall of Fame Snack Bowl 2011. Partnering with Facebook, profile data was incorprated to create a custom video experience for participants that could be shared across social platforms. The winner, who portrayed party excellence at pro football parties and gained the most online votes, was honored at the Pro Football Hall of Fame.
Fans had the chance to win Hall of Fame prizes, but the winnerwas invited to attended the Class of 2011 Enshrinement Ceremony and was recognzed and awarded an "ultimate party fan" trophy from a Pro Hall of Famer.