Snackbowl Integrated Campaign
An integrated promotion was created for Diamond Foods across its snack portfolio called The Pro Football Hall of Fame Snack Bowl 2011. Partnering with Facebook, user profile data was incorporated to create a custom video experience for participants that could be shared across multiple social platforms. The winner, who portrayed party excellence at football viewing parties and gained the most online votes, was honored at the Pro Football Hall of Fame.
Fans had the chance to win Hall of Fame prizes, The winner was invited to attended the Class of 2011 Enshrinement Ceremony and was recognized and awarded an "ultimate party fan" trophy from a Pro Hall of Famer.